Client
Delco Remy
Role
Art Director
Services
Rebrand · Product Photography · Social Media · Video
Timeline
Nine months
01 — About the project
Overview
For more than 125 years, Delco Remy has been the name commercial, off-highway, and industrial operators trust to keep moving.
A brand with that much history needed a brand that felt felt firmly in place just like their own history. Modernizing Delco Remy meant sharpening how the products show up, tightening the story, and giving the audience a clearer, more engaging way to connect with the brand.
My Contributions
Art direction
Brand development
Photography direction
Global production
Voice & Tone
125
year legacy
30+
explainer videos
8
distinct products
1
Unified campaign
02 — Challenge
Update a brand with a rich history of getting the job done.
No frills, no extra jargon, just products that work and work and work. The challenge was showing the real grit and longevity of a product without making it feel overly sold.
03 — Approach
Make a legacy brand feel current.
Keep Delco Remy unmistakable and relevant.
04 — The Work
Let the product do the talking.
Put the quality and durability front and center through stronger creative and photography.
05 — Outcome
A trusted match of the brand to the quality of its products.
Needing to modernize a legacy brand without losing its authority, Delco Remy launched a sharper identity backed by a high-energy brand video and a refreshed library of product content. The new messaging and photography direction put the hardware front and center, while consistent guidelines and sales-ready materials extended that story across every channel — bringing distributors, mechanics, and end customers closer to the brand than ever.
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