Client
USATF + Nike
Role
Creative Director, Producer
Services
Influencer Marketing · Digital & Social Campaign · Photo & Video Assets
Timeline
Six Months
01 — About the project
Overview
A new national digital and social media marketing campaign for a yearly shoe launch invigorated an otherwise stale release of previous years.
Using innovative and on-trend tactics, we delivered over expectations for the most successful shoe launch to date for the client. The campaign has won four national creative awards. My roles included Creative Director, Lead Photographer, Lead Videographer and Designer on the project.
My Contributions
Creative strategy
Art direction
Team leadership
Lead photographer
Producer
Director
132%
increase in revenue
2×
online Impressions
vs. previous year
1st
Sales goal met after very first month
+++
renewed partnership
02 — Challenge
How do we keep an important partnership with Nike by creating the most successful new shoe launch to date?
Previous years had seen the shoes underperform and sell on the market. Our goal was simple, break some records.
03 — Approach
Custom assets. Photography of real athletes. A prideful campaign. A strategic upper hand.
05 — Outcome
We met our goals, then we broke the record.
Branding and strategizing the campaign around USATF pride, influencer marketing, custom photography and retargeting online efforts created the most successful shoe release to date. The campaign brought new life to the product and client relationship, paving way for more campaigns to come.
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