Michael Stark
creative leader
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Trusted by global brands.
Creative Leadership
ART DIRECTION
Brand Strategy
Creative Operations
AI-Enabled Workflows
Visual Storytelling
Selected Work
Case studies with real results and meaningful impact.
Changing mental health on a global scale
A global internal campaign system designed to feel human across every region it reached.
27 languages
6M+ impressions
A blazing fast digital & social product release campaign
Led integrated strategy and production across digital and social for a national product launch.
+132% revenue
+100% traffic
Marketing and rebranding a sweet treat with a purpose
Defined the visual identity and messaging adopted across packaging, campaigns, retail, and digital.
+33% above forecast
01
Inspire teams
Develop, creatively lead, recruit and scale multidisciplinary creative teams of visual designers, UX/UI designers, developers, writers, animators and videographers.
02
Integrate process
Redesign and optimize creative operations and AI-enabled workflows that raise quality, hit deadlines and improve employee morale.
03
Lead by example
Be a hands-on creative, with design and creative chops to work in the grind each day. Tie every creative decision to strategy and measurable business results.
I’ve built my career on the belief that the best creative work comes from teams with clarity, trust, and a system that lets a team scale. Challenging each other through better creative, supporting others to get the best final product, and building thoughtful relationships delivers a team that can take on any task.
Current focus
Creative leadership, AI-enabled workflows, marketing design strategy, evolving brand systems and digital tactics.